a fresh approach to insurance
a fresh approach to insurance
Cyclists can now get a quote via ChatGPT and go straight to payment
Stockport, 28th April 2026 – Ripe, the UK digital managing general agent (MGA), is launching a ChatGPT app for its Cycleplan product, enabling users to get an instant, accurate quote via conversational AI and click straight through to payment.
The app was developed in-house, using AI, by Ripe’s technology team and marks the next step in the business’s digital distribution strategy. It positions Ripe as one of the first digital MGAs to offer real-time quotes - not just an indicative price - through ChatGPT, making it easier and faster to compare cover options and costs. The app then links customers directly to complete their purchase on the Cycleplan website.
The move reflects changing customer behaviour around how people research, compare and buy financial products and insurance. It underlines Ripe’s commitment to staying ahead of customer expectations by continually evolving its digital journeys to make specialist insurance easier to access.
Alan Thomas, CEO at Ripe, said: “We know cyclists are already using tools like ChatGPT to plan routes and compare kit – and their specialist insurance should be no different. By launching this app, we’re meeting customers where they are and giving them a straightforward and conversational way to explore their insurance options, understand the cover available to them and get a quote quickly and easily.”
The app was made possible by Ripe’s powerful and flexible technology stack, which is designed to support rapid integration with new platforms that create more intuitive, customer-led insurance journeys.
Commenting on the development, Andrew Harrington, CIO at Ripe said: “We have created a platform that can plug into new environments and support different ways for customers to access our products. ChatGPT is the latest example of that highly scalable approach in action, and it gives us a strong foundation for future digital distribution.”
Cycleplan is one of the UK’s best-known cycling insurance specialists, offering buildable cover for cyclists and their equipment. The new ChatGPT app is designed to support early customer engagement whilst reducing friction in the quote journey.
Today, Ripe serves more than 430,000 policyholders across a growing portfolio which includes cover for boats, motorhomes, cycling, golf, photography, small businesses plus over 400 sports.
