At Ripe we’re changing the way people buy insurance.

We’re a trailblazing insurtech business with a fresh approach. Our grasp of data, analytics and pricing means we can use our unique technology, underwriting MGAs and know-how to make it hard for existing players to compete with us when we enter a new market.

Our vision.
“To use technology, data and know-how to make buying insurance simple, clear, fast and tailored.”

We turn the approach of traditional insurers upside down. Whilst they love to bundle different types of cover so
consumers pay for a package, at Ripe we allow consumers to build a policy that only includes the cover they need.

Traditional insurers love long, complicated proposal forms but at Ripe we make everything fresh, fast, clear and

Our values.

Our values keep us true to our vision and they are what we strive for:


Being clear and transparent and never hiding behind jargon


Making working with us and buying from us simple and straightforward

Fresh Thinking

Constantly seeking to challenge existing thinking and status quo in everything we do


We’re continuously reviewing, adapting and improving our processes, systems, service and technology. This ensures the results we deliver are nothing short of excellent.

Our future.

Our plan will see us break into and disrupt many more markets and specialists on our journey to become the leading
specialist digital insurance provider in the UK. And as we grow in the UK we are also going to be looking at how we
can take our fresh approach to other territories around the world.

Watch this space. It promises to be a fun ride.

Want to work with us?
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