Ripe for Innovation. Ripe for Technology. Ripe for the Future.
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We became big by thinking small.

In 1997 we launched our first niche insurance product. Since then we’ve grown to become one of the leading niche insurers in the UK. Over 220,000 policyholders have already chosen to buy insurance the Ripe way. And with more new products coming down the track our exponential growth shows no signs of stopping.

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Our products.

Our current product portfolio is extensive to say the least. We have a robust, agile and adaptable model that allows us to successfully launch products quickly and profitably into niche markets.

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Our technology.

We believe if you’re not innovating you’re going backwards. We have developed unique digital platforms which ensure every decision we make is powered by real-time analytics.

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million website visitors
Trustpilot reviews
£m turnover
Numbers talk.

Year on year we grow our customer base, our product portfolio, our people and our turnover. We don’t believe in standing still and the stats are living proof.

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TrustPilot 5 Stars - Excellent
Based on over 7,500 reviews on we have been rated on average as Excellent
Latest news

Here at Ripe we like to create a buzz. Have a look at our latest news to see what’s happening right now.

Press Release: A message to policyholders

It's clear that these are unprecedented times. With the current situation changing day by day it’s hard to predict what will happen in the coming weeks, however we are doing all we can to stay one step ahead of the situation and keep our policyholders updated.…

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Press Release: Ripe brings insurtech to caravan insurance following investment in new multi-million pound CRM platform

Today Ripe Insurance announces the launch of two new products aimed at the growing UK leisure market: Ripe Insurance for Tour…

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Ripe Thinking wins national insurance award

Ripe Thinking, the insurtech specialist, was named Personal Lines Broker of the Year at the prestigious Insurance Times Award…

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