Ripe for Innovation. Ripe for Technology. Ripe for the Future.
Find out more View our products
We became big by thinking small.

In 1997 we launched our first niche insurance product. Since then we’ve grown to become one of the leading niche insurers in the UK. Over 180,000 policyholders have already chosen to buy insurance the Ripe way. And with more new products coming down the track our exponential growth shows no signs of stopping.

Find out more
Our products.

Our current product portfolio is extensive to say the least. We have a robust, agile and adaptable model that allows us to successfully launch products quickly and profitably into niche markets.

View our products
Our technology.

We believe if you’re not innovating you’re going backwards. We have developed unique digital platforms which ensure every decision we make is powered by real-time analytics.

Read more
million website visitors
Trustpilot reviews
£m turnover
Numbers talk.

Year on year we grow our customer base, our product portfolio, our people and our turnover. We don’t believe in standing still and the stats are living proof.

See our stats
Based on over 5,600 reviews on we have been rated on average as Excellent
Latest news

Here at Ripe we like to create a buzz. Have a look at our latest news to see what’s happening right now.

Digital niche insurance specialist becomes Ripe

The trailblazing insurance provider behind many of the UK’s most successful niche brands The JRW Group has been rebranded as Ripe.

With ten insurance products and over 180,000 policyholders, Ripe’s Managing Director, John Woosey said that the company recognise…

Read more
Insurance Age: ‘Meet the techies’ interview with Paul Williams

Paul Williams, the executive chairman of Ripe Thinking Limited, gives his views on InsurTech in the latest Insurance Age ‘Mee…

Read more
Ripe Thinking Limited prove that niche is the way to grow

Ripe Thinking Limited, the powerhouse behind the UK’s most successful niche insurance brands, had another successful year in …

Read more
Become a partner
Discover how we can work together.
Speak to us
Join our team
Explore your true potential with Ripe.
View vacancies