Ripe for Innovation. Ripe for Technology. Ripe for the Future.
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We became big by thinking small.

In 1997 we launched our first specialist insurance product. Since then we’ve grown to become one of the leading specialist insurers in the UK. Over 250,000 policyholders have already chosen to buy insurance the Ripe way. And with more new products coming down the track our exponential growth shows no signs of stopping.

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Our products.

Our current product portfolio is extensive to say the least. We have a robust, agile and adaptable model that allows us to successfully launch products quickly and profitably into specialist markets.

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Our technology.

We believe if you’re not innovating you’re going backwards. We have developed unique digital platforms which ensure every decision we make is powered by real-time analytics.

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million website visitors
Trustpilot reviews
£m turnover
Numbers talk.

Year on year we grow our customer base, our product portfolio, our people and our turnover. We don’t believe in standing still and the stats are living proof.

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TrustPilot 5 Stars - Excellent
Based on over 18,500 reviews on we have been rated on average as Excellent
Latest news

Here at Ripe we like to create a buzz. Have a look at our latest news to see what’s happening right now.

Ripe ends year with insurance award win and industry recognition

Ripe’s Gunplan product has won ‘Best Specialist Insurance Provider’ at the 2021 Insurance Choice Awards. This is the second year running that Ripe has received this accolade, with the Insure4Boats product winning this category in 2020. 

The Insurance Choice Aw…

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Insurtech Platform Ripe Announces Majority Investment from Aquiline Capital Partners LLC

Ripe Thinking Limited (“Ripe”), a UK-based digital underwriting and insurance distribution platform, is pleased to announce …

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Halfords announces Ripe's Cycleplan as insurance partner

Halfords offers insurance to cycle customers for the first time

Cycling services retailer Halfords has partnered with insurte…

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