Ripe joins forces with Aviva for specialist cycling insurance offering

Aviva is collaborating with Ripe, to offer a cycling insurance product that will allow Aviva customers to build policies to match their cycle insurance needs.

Customers can access the product through the site and the MyAviva customer portal, where they will be directed to Ripe’s Cycleplan brand.

The specialist cycle insurance can provide cover for multiple bicycles and accessories, both at home and while out and about.

Cycleplan also offers liability cover, to provide protection if riders accidentally injure someone or damage property while cycling.

There are even a range of optional add-ons available, including legal expenses cover and loss of earnings insurance, in case the customer is injured while cycling and unable to work as a result.

Cycleplan is one of the UK’s leading specialist cycling insurance brands with more than 25,000 policyholders.

This is the first initiative where Aviva is promoting Ripe products to its customers, since Ripe signed a five-year capacity deal with the UK’s largest general insurer in 2019.

Owen Morris, Managing Director, Personal Lines*, Aviva said: “Through our partnership with Ripe and Cycleplan we can now offer a specialist insurtech solution in this growing sector.

“Cycleplan is a well-known and trusted brand that will complement our wider home insurance offering. Its insurtech model means our customers will enjoy a fully mobile-enabled e-commerce experience and can get a quote in just a few clicks.”

Paul Williams, CEO of Ripe, added: “We partnered with Aviva because of the exciting prospect of accessing their channels to distribute our products. We’re thrilled that Cycleplan is our first Ripe product on the Aviva website. Our next plan is to offer Cycleplan through the Aviva app.

“It made sense to start with Cycleplan, given the recent boom in cycling. We’ve seen a huge demand for cycle insurance, increasing by 230 per cent since the first government lockdown last year. Moving forward, we hope to offer more Ripe products in the sport, leisure and business sectors to Aviva’s customers.”